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Who, What, When, Where, Why: The Art of Crafting Your Brand’s Story
I never set out to be a copywriter—I didn’t even know it was a job. Back then, all I knew was that I wanted to work on my own terms. I...

Heather
Jan 274 min read
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Why Storytelling is the Key to 2025 Marketing Success
The brands and businesses that thrive 2025 will be the ones that make people feel something- and they want that something to feel good.

Heather
Jan 254 min read
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What Do Copywriting and an Heirloom Tomato Tart Have in Common?
By: Heather Glass Empowering Thought Leaders: Owner at Green Ink Copywriting, LLC | Ghostwriter | Content Creator | Course Creator |...

Heather
Oct 28, 20243 min read
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The Role of SEO in Purpose-Driven Copy
While emotional resonance is crucial for connecting with your audience, it’s equally important to ensure your purpose-driven copy is...

Heather
Oct 21, 20243 min read
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Unlocking the Power of Purpose-Driven Copy: How It Can Transform Your Brand
Modern brands face a tough task: standing out in a sea of messages and advertisements. Amid this noise, one approach shines brightly.

Heather
Oct 20, 20244 min read
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5 Essential Questions to Ask Before Hiring a Ghostwriter
Thinking about hiring a ghostwriter? Here are five critical questions to ask yourself before taking the plunge! 1. What's Your Goal? Are...

Heather
Jul 19, 20242 min read
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The Timeless Power of Storytelling
“Gather round; I’m going to share a story about…” Did those words evoke a visceral reaction? Perhaps you felt a jolt of excitement or a...

Heather
Jun 27, 20244 min read
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The History of Green Ink: From Eccentric Letters to Modern Storytelling
Explore the fascinating history of green ink in journalism and how it inspires the storytelling and eco-friendly practices at Green Ink Cop

Heather
Jun 27, 20242 min read
200 views
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The Power of Thought Leadership Copywriting in Building Your Brand
Imagine transforming your brand into the go-to authority in your industry, where your voice is the one people trust and turn to for insights

Heather
Jun 4, 20243 min read
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Unlocking SEO Success: Essential Blogging Tips for Today's Landscape
One of the most important aspects of successful blogging is addressing your audience's specific needs and providing solutions.

Heather
Jun 4, 20243 min read
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Maximize Your PR Strategy: The Power of Expert Ghostwriting Services for Professionals
In the dynamic world of PR, balancing media relations, crisis management, and strategic planning is a daily challenge. Crafting a...

Heather
May 27, 20242 min read
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How Can Brands Use Authenticity to Create Purpose-Driven Copywriting?
In today's discerning market, authenticity can be the make-or-break factor in a brand's success. Not only do 90% of people report that...

Heather
May 14, 20244 min read
27 views
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Embracing Sustainable Marketing Over Trend-Chasing Tactics
Happy Earth Day 2024! Today, I thought it would be helpful to remind you why embracing sustainable marketing is more crucial than ever....

Heather
Apr 24, 20244 min read
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Greenwashing Your Brand? How About a Green Copywriter Instead?
With the world becoming more eco-conscious, it's no surprise that businesses are looking for ways to tap into this growing market. But...

Heather
Oct 21, 20222 min read
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3 Ways Thought Leadership Copywriting Accelerates Revenue
Brilliant copywriting is an essential component of any effective marketing strategy. Your copywriter is your “silent salesperson,”...

Heather
Sep 25, 20223 min read
70 views
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How Localized Content Helps Your Business Rank on SERPs
Are you an entrepreneur? If so, you already know that ranking high on Google is essential to get noticed by your ideal clientele. But you...

Heather
Sep 14, 20223 min read
62 views
1 comment
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