Every few weeks, someone asks me if I am worried that AI will replace writers. I understand why. Headlines are full of numbers about jobs lost, tasks automated, and industries “disrupted.” Depending on which article you read, AI is either going to take everyone’s job, create millions of new ones, or somehow do both at once. Meanwhile, I have stayed steadily booked as a solo copywriter through the entire AI boom. From where I sit, in the day-to-day reality of client projects a

Explore the fascinating history of green ink in journalism and how it inspires the storytelling and eco-friendly practices at Green Ink Cop

Brilliant copywriting is an essential component of any effective marketing strategy. Your copywriter is your “silent salesperson,” generating revenue for your business 24/7 - even while you sleep. Without well-written content, it’s near impossible to market your products or services to your ideal clientele. But you may wonder, what exactly is " thought leadership copywriting," and how can it help your business? Copywriting is the art (and science) of writing persuasive advert

I never set out to be a copywriter—I didn’t even know it was a job. Back then, all I knew was that I wanted to work on my own terms. I dreamed of having my own space, setting my own hours (even if now, it’s more 5-9 than 9-5), and building a life that fit me—not the other way around. Journalism seemed like the best bet to get there. In journalism school, we were drilled on the importance of answering five simple questions: who, what, when, where, and why. Every article, every