Every few weeks, someone asks me if I am worried that AI will replace writers. I understand why. Headlines are full of numbers about jobs lost, tasks automated, and industries “disrupted.” Depending on which article you read, AI is either going to take everyone’s job, create millions of new ones, or somehow do both at once. Meanwhile, I have stayed steadily booked as a solo copywriter through the entire AI boom. From where I sit, in the day-to-day reality of client projects a

Explore the fascinating history of green ink in journalism and how it inspires the storytelling and eco-friendly practices at Green Ink Cop

Brilliant copywriting is an essential component of any effective marketing strategy. Your copywriter is your “silent salesperson,” generating revenue for your business 24/7 - even while you sleep. Without well-written content, it’s near impossible to market your products or services to your ideal clientele. But you may wonder, what exactly is " thought leadership copywriting," and how can it help your business? Copywriting is the art (and science) of writing persuasive advert

I never set out to be a copywriter—I didn’t even know it was a job. Back then, all I knew was that I wanted to work on my own terms. I dreamed of having my own space, setting my own hours (even if now, it’s more 5-9 than 9-5), and building a life that fit me—not the other way around. Journalism seemed like the best bet to get there. In journalism school, we were drilled on the importance of answering five simple questions: who, what, when, where, and why. Every article, every

The brands and businesses that thrive 2025 will be the ones that make people feel something- and they want that something to feel good.

Whether in the kitchen or at my desk, authenticity, quality, and sustainability guide me. If you value these principles, too, let's collaborate to create content that truly resonates and delivers results.

While emotional resonance is crucial for connecting with your audience, it’s equally important to ensure your purpose-driven copy is...

Modern brands face a tough task: standing out in a sea of messages and advertisements. Amid this noise, one approach shines brightly.

Thinking about hiring a ghostwriter? Here are five critical questions to ask yourself before taking the plunge! 1. What's Your Goal? Are...

“Gather round; I’m going to share a story about…” Did those words evoke a visceral reaction? Perhaps you felt a jolt of excitement or a...

Imagine transforming your brand into the go-to authority in your industry, where your voice is the one people trust and turn to for insights

One of the most important aspects of successful blogging is addressing your audience's specific needs and providing solutions.

In the dynamic world of PR, balancing media relations, crisis management, and strategic planning is a daily challenge. Crafting a...

In today's discerning market, authenticity can be the make-or-break factor in a brand's success. Not only do 90% of people report that...

Happy Earth Day 2024! Today, I thought it would be helpful to remind you why embracing sustainable marketing is more crucial than ever....

With the world becoming more eco-conscious, it's no surprise that businesses are looking for ways to tap into this growing market. But...

Are you an entrepreneur? If so, you already know that ranking high on Google is essential to get noticed by your ideal clientele. But you...