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AI Is Only as Smart as the Writer Using It: Why Good Writing Still Needs a Human
Every few weeks, someone asks me if I am worried that AI will replace writers. I understand why. Headlines are full of numbers about jobs lost, tasks automated, and industries “disrupted.” Depending on which article you read, AI is either going to take everyone’s job, create millions of new ones, or somehow do both at once. Meanwhile, I have stayed steadily booked as a solo copywriter through the entire AI boom. From where I sit, in the day-to-day reality of client projects a
Heather
Nov 184 min read


Who, What, When, Where, Why: The Art of Crafting Your Brand’s Story
I never set out to be a copywriter—I didn’t even know it was a job. Back then, all I knew was that I wanted to work on my own terms. I...
Heather
Jan 274 min read


Why Storytelling is the Key to 2025 Marketing Success
The brands and businesses that thrive 2025 will be the ones that make people feel something- and they want that something to feel good.
Heather
Jan 254 min read


What Do Copywriting and an Heirloom Tomato Tart Have in Common?
By: Heather Glass Empowering Thought Leaders: Owner at Green Ink Copywriting, LLC | Ghostwriter | Content Creator | Course Creator |...
Heather
Oct 28, 20243 min read
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